With an ROI of 500%, twice higher than other forms of online marketing email marketing itself as a winning tool
have been heard so many rumors on the effectiveness of email marketing in recent months: spam and phishing filters, automatic locking of the images and overcrowding mailboxes almost everyone seemed to announce the beginning of the end of this unique means of direct marketing.
A completely different picture emerges from data published by DMA - Direct Marketing Association end of the year 2006: with an email marketing campaign can achieve an ROI (return of investment) of more than 500% and the forecast for 2007, announced further growth. These data are particularly interesting when compared to the 200% ROI of online marketing, which excludes the email. The comparison is of course even more evident than the ROI of printed media: a catalog thus far exceeds the 70% return of investment.
other hand is now invested in 'email marketing only 2.5% of the total budget dedicated to marketing companies.
How do you explain such hesitation on the part of companies? Where do the voices pessimistic about email marketing?
One possible answer may be found in the fact that with the increased popularity of newsletter is not always increased the quality of communications.
Many marketing managers of small and medium businesses have reacted intimidation of new marketing concept or have misunderstood his true strength. Email marketing is an advertising medium in the traditional sense, but the ideal tool to strengthen the relationship with their customers.
In other words it is not transmitting the same message to a wide audience indistinct, but to communicate on a personalized basis with people interested in the subject. The concept looks a little like 'the good, old love letters: a loved one, that with time you learn to know better Moreover, in the form you send a nice message that we hope is a strong interest and that encourage them to do something positive for us.
spend a minimum of "love" and creative email marketing you can get excellent results, also because the practical problems by creating and sending communications to the analysis of the results are now solved by advanced email marketing software that also offer the less experienced the possibility of successful campaigns with a minimum investment of time and money but a "return" exceptional.
email marketing? Now more than ever!
Source: Article Marketing Italy
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