Wedding Quotations Funny

Strutture Sportive & MARKETING CONCEPT

Freely adapted adapted to dispense the "Aqua fitness instructor for Model 1" of European
Aquatics Academy

RELATORE
Dott. Edoardo Cognonato

MARKETING CONCEPT

Ogni centro sportivo, in quanto fornitore di “servizi” desidera soddisfare in modo competo la propria clientela, il concetto di marketing quindi, con tutte le sue implicazioni, di sicuro non può restare sconosciuto: MARKETING è la forma al present continous del verbo TO MARKET= Andare in contro al mercato. Questo significa scoprire cosa desidera il consumatore, fare il possibile per offrirglielo; effettuare ricerche di mercato per scoprire i bisogni insoddisfatti, studiare le soluzioni con caratteristiche appropriate che procurino vantaggi e benefici for the consumer.
do marketing also means dealing with the reasons that affect consumer choices of products or services. Usually the motivation of the client process is structured in 4 phases (CIRCUIT MOTIVATIONAL)

1. Needs (Research)
2. Problems (Analysis)
3. Solutions (Studio)
4. Benefits (Highlight)

THE MARKETING MIX is a combination of marketing factors. They are represented by four different forces dubbed 4P interacting appropriately based according to the strategies defined in the Marketing Plan, the 4 factors that interact are:

1. Product
2. Price
3. Advertisement
4. Punti vendita

L’obiettivo delle strategie di marketing e ottimizzare questo mix di fattori attraverso le combinazioni migliori per raggiungere i propri obiettivi, cercando sempre il maggior equilibrio.
Secondo il Marketing RELAZIONALE, la relazione con il cliente- consumatore è il fattore chiave del processo decisionale, sia in termini di acquisizione che di fidelizzazione. Il MR valorizza il contatto con il cliente e le sue aspettative, trasformando il suo primo contato in una relazione CONTINUA.
La FIDELIZZAZIONE è quindi una funzione dettata dal livello di soddisfazione in seguito ad un servizio ricevuto,che dipende a sua volta dal livello psicologico dei bisogni appagati (bisogni impliciti.,espliciti.,latenti)
To meet the needs of each consumer, a company that offers services such as sporting facilities, in recent years that see customers increasingly critical, careful and expert about what he chooses, certainly may not intend poorly: the first thing that everyone (even unconsciously) in a search service and quality '.

The Marketing focuses on the perceived quality services by the Client: Recent market research in the service sector dim os Trano fact that statistically:
4% of customers because it leaves transfer or change habits
28% of customers goes to dissatisfaction value for money
68% of customers leaves it receives a satisfactory Quality of Service.
The perception of quality is therefore a function whose variables are expressed by factors such as reliability, availability, empathy, assurance .., all areas of sensitivity of the customer.

If the product itself is of quality, packaging, (ie the package) with which we present it, rises exponentially in the perception of satisfaction on the contrary, if the package is perfect but the poor product, not the satisfaction c 'is, indeed, the perceived dissatisfaction is so bad that the customer dissatisfied, going away, it generates publicity "negative" to other potential users to the service.

In other words, if well cared for in a sports center in the structure, services and practical ergonomics, the latest fashions, offered a course, a coach, a lesson for poor quality poorly trained staff, inadequate equipment, small spaces, dissatisfaction will be greater than that which would have proven nell'entrrare in a mediocre hotel, but in which you receive a service from the qualitative point of view, EXCELLENT.

Red Bumps On Hands And Toes

ALLENATORE O FORMATORE? Saper essere LEADER

Increasingly, in many areas of the disciplines many social and work contexts we speak of leadership and the role of "leader". Returning to the issue mentioned in my previous post, I know more, I see too many others to be cross-blog of my fellow students, highlighting how it can be seen in a sports instructor, coach, ... why not coach or a trainer or teacher who is recognized as "Leader".
today, compared to the traditional view that translates the word leader with "head" master ", you prefer to specify that the OMPETENT that makes the person a leader is not necessarily longer comes from above: the power is conferred by members of a group, a community or state, to the person or persons chosen by the majority to take the lead.
We could say that the leader does not obey by force or fear, but exerts a certain influence because it estimated, respected, loved, who pays attention to collaborative and constructive MODE OF COMMUNICATION.

WHAT IS THE LEADERSHIP?
We then define leadership as:
"interpersonal influence exercised in a given situation and, through the process of communication, on the achievement of one or more goals specifici"
(R. Tannenbaum, I. R.Weschler, F. Massarik ).
Caratteristiche del LEADER
Come è possibile riconoscere tra tanti comportamenti quelli specifici di un leader?

LA SITUAZIONE ED IL CONTESTO
Innanzi tutto, per determinare il tipo di leader che abbiamo di fronte, è necessario definire la SITUAZIONE.
Un corretto stile di leadership è necessariamente legato alla situazione.
Se ci troviamo in una palestra, piscina o campo di calcio, l’allenatore di fronte ad un gruppo di dodici- tredici ragazzini adolescenti è di sicuro il “capo”: lui decide gli allenamenti, gli orari, i premi, le punizioni e si fa rispettare, cercando di insegnare quanto prevede la disciplina, come se fosse un maestro. Ma nello sport, inteso come campo formativo più completo per la personalità, questo imporsi non è sufficiente e non è sempre “educativo” . .Andando oltre quindi, come può essere sicuro il nostro allenatore di essere anche “leader” per il suo gruppo?
.Fin dalle prime ricerche, gli studiosi si chiedevano:
“Esiste uno stile in assoluto più efficace degli altri?”
“Esiste uno stile in assoluto meno efficace degli altri?”
In realtà si scoprì che la variabile che rendeva i comportamenti del leader più o meno effective was the situation (tasks required of the employee in a specific context of objectives) in which he was to play its role as a motivator of people towards the goals.
were later collected a significant amount of evidence that demonstrate this:
"There is a style of leadership best ever"
The examination of all existing studies have led to the conclusion that effective leadership depends on the situation and that more a leader knows his behavior to adapt to circumstances, will be more effective. The situation in the port Leader
their behavior and their attitudes. Attitudes are feelings and cognitive structures (Beliefs) that we make for or against something, and then are different from the behavior.
employees, be they individuals or groups, they also bring their own behavior and attitudes.
Effective leadership is therefore not only determined by the attitudes or the behavior patterns of the leader, but the interdependence between LEADER and staff who can determine the success or failure in the management of a problematic situation.
The function of leadership, also is not necessarily always performed by a member of the group usually has the role of leader. In certain situations
also an employee may take the leadership because
context so requires,
because at that moment his personal skills make it more suitable to implement effective leadership.
Our coach is not an absolute head then acting unconditionally to a power conferred from above, always and everywhere m, depending on the situation, must be able to leave "free field" even to his students, perceive the feedback they send them, because within its group may be other "leaders" and
might just be the group to give (more or less formally) charged to an individual to become the leader for a given period. The
leadershipperciò is not just a "deal" the leader, but also a
skills of each individual employee (in this case, coach and team are trained staff, working together to achieve the objectives Perr.)
A good leader is able to guide the emotions of its members in order to transform them into positive energy.

BE LEADER OF SELF TO BECOME LEADER OF THE OTHER

Exercising leadership requires being in a system of relations, then the leader should first enter into a relationship with himself and be able to guide and orientation of himself, able to understand its internal situation and take action by implementing his skills leader.
A good leader is also leader of itself. A good relationship with oneself, is the solid foundation on which leaders can begin to build its relationship with others so that, when the situation demands it, is capable of becoming a leader for others.


Bibliography:
R. Nubila of "Know how Training
R. Vianello Psychology

BOOKS:

LEADER IS BORN AND BECOME
Manual emotional leadership to motivate themselves and colleagues
(Edward's surname)

http://www.fitnesstrend.com/pubblicazione/Notizie/Pubblicazioni/LIBRI/LEADERSINASCEESIDIVENTA.html