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: 7 steps to decide the best solution - part. 2

Step 2: Crea una Short List di fornitori e inoltrargli il tuo RFP

Research shows the best contenders

Once you have defined your objectives and requirements in your RFP, the next step is to create a list of suppliers that can meet your criteria. There are many software sites that provide information about CRM vendors, for example, you could evaluate suppliers based on the technology, the type of target to which is aimed sw (small and medium business top), for costs, the level of support and so on.

Search for suppliers who have solid basis and who are familiar with your industry and your reference area of \u200b\u200binterest. Find vendors who have solved problems similar to yours. Talk to existing customers who have your same profile and ask for feedback. Interviews with customers are harbingers of information to understand how it was the implementation process, what do you really think the users, the type of support provided by the supplier in terms of knowledge and response.

It 'also important to assess the visibility of the supplier when it draws up the list: How many customers does it provide? How long have you been on the market, but above all you must make sure that the CRM team is serious and qualified, possibly making you provide detailed CV of the group.

Depending on the complexity 'of your requirements, you should now be able to generate enough's easy to your list. If your project and 'sufficiently clear and should not require too much customization, the short list should consist of a maximum of 3:00 to 5:00 business (preferably three). If your requirements are quite complex and therefore you need to customize the CRM tool, you need to integrate different systems, then you should select a maximum of seven five vendors.

For more information visit CRMNet.it or request more information info@crmnet.it

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CRM: 7 steps to decide the best solution - part.1

choose a solution for Customer Relationship Managemet (CRM) can 'be difficult and can' take long time, also making the wrong choices can 'lead to implement a system expensive, inefficient and does not cover the needs of your business or worse you have to see forced to repeat the evaluation process after a few years since your CRM system fails keep up the growth of your business. This simple and intuitive guide and 'created to help that is going to buy a CRM system to evaluate the Software to buy. This guide and 'useful for all those who approach the CRM for small businesses seeking a solution by themselves, to the great managers that undertake large-scale CRM projects. The seven steps in this document will guide you in the evaluation of CRM vendors and in the process of decision. These steps provide a road map that allows you to clarify and put in order of priority 'objectives and needs' of your company's business, accelerate your decision-making process in order to find your new CRM system and put it in function in the more 'soon as possible. Follow these steps will help you 'to identify the vendor most' right for you and help you to 'save time and money.

Step 1: Define your goals and your requirements for your CRM

Acquire information from a wide variety 'of sources The first step in choosing a solution CRM and 'quail are clearly defined business objectives, requirements and functionality' required by your CRM system. E 'must start with a well-defined list of needs' and desired by all those within your company will be affected by the CRM system. These are the different areas of your business: sales, marketing, services and systems (IT) and also the members of staff. It 'important to note that your CRM project has a high variation with' to fail if you do not involve "stakeholders" (shareholders) key very early in the implementation process. The list of requirements should include the following points: § Requirements vendor § Functional requirements (long term) § usage scenarios and workflows § Technical § integration requirements § Budget and Cost § implementation requirements § requirements for training and support In addition, you should identify the objectives such as return on investment, increased productivity desired. Once these details have been determined, you can create the document RFP (Request for Proposal). For potential suppliers. must be careful not to choose solutions that seem very attractive and easy to implement, it is important to think long-term goals of your company. Buying a solution that is good only in the short term is easy to foresee an increase in costs, a complicated implementation, a sharp reduction in the rate of adoption of the system and difficult to maintain.

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Definitions and Acronyms CRM

for guidance nel mondo del CRM

Di seguito una pagina con i principali acronimi del Customer Relationship Management

ASP
Application Solution Provider. Fornitore di servizi applicativi Web su pagamento mensile con collegamento remoto all'applicazione.
Automazione forza vendite
L'insieme dei processi e prodotti che mirano a meccanizzare le attività dei reparti di vendita. Es: programmi per la gestione delle trattative, order entry remoto, gestione dei canali di vendita.
Automazione marketing
L'insieme dei processi e prodotti che mirano a meccanizzare the activities of marketing departments. Ex: programs for direct mail, telemarketing, tools for data analysis, geo.

B2B Business to Business. Solutions for the commercial and economic interaction between companies. Examples include services to buy.

B2C Business to Customer. Solutions for the commercial and economic interaction between one user and company. B2C Example: online shopping of consumer products.

For a complete list visit the website crmnet.it

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L 'Email Marketing? Alive and well!

With an ROI of 500%, twice higher than other forms of online marketing email marketing itself as a winning tool

have been heard so many rumors on the effectiveness of email marketing in recent months: spam and phishing filters, automatic locking of the images and overcrowding mailboxes almost everyone seemed to announce the beginning of the end of this unique means of direct marketing.

A completely different picture emerges from data published by DMA - Direct Marketing Association end of the year 2006: with an email marketing campaign can achieve an ROI (return of investment) of more than 500% and the forecast for 2007, announced further growth. These data are particularly interesting when compared to the 200% ROI of online marketing, which excludes the email. The comparison is of course even more evident than the ROI of printed media: a catalog thus far exceeds the 70% return of investment.

other hand is now invested in 'email marketing only 2.5% of the total budget dedicated to marketing companies.

How do you explain such hesitation on the part of companies? Where do the voices pessimistic about email marketing?
One possible answer may be found in the fact that with the increased popularity of newsletter is not always increased the quality of communications.

Many marketing managers of small and medium businesses have reacted intimidation of new marketing concept or have misunderstood his true strength. Email marketing is an advertising medium in the traditional sense, but the ideal tool to strengthen the relationship with their customers.
In other words it is not transmitting the same message to a wide audience indistinct, but to communicate on a personalized basis with people interested in the subject. The concept looks a little like 'the good, old love letters: a loved one, that with time you learn to know better Moreover, in the form you send a nice message that we hope is a strong interest and that encourage them to do something positive for us.

spend a minimum of "love" and creative email marketing you can get excellent results, also because the practical problems by creating and sending communications to the analysis of the results are now solved by advanced email marketing software that also offer the less experienced the possibility of successful campaigns with a minimum investment of time and money but a "return" exceptional.
email marketing? Now more than ever!

Source: Article Marketing Italy

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From Direct Marketing to CRM (Customer Relationship Management): The planning phase


From Direct Marketing to Relationship Marketing: Marketing becomes personal, the real purpose of CRM Customer Relationship Management.

We analyze all the steps to get to run a marketing campaign from its planning to its conclusion.

With this new article we open a series of articles aimed at greater understanding of issues of marketing.

Many will wonder what is in fact the direct marketing, direct marketing is often confused with the ability to send personalized emails directly to you.

So often overlaps the concept of Email Marketing con il concetto di Direct Marketing.

Dunque cosa è il direct marketing? Dare definizioni è sempre una cosa complessa, ma possiamo dire che il Marketing diretto è il complesso delle tecniche e degli strumenti di Marketing che consentono all’azienda di provocare una reazione qualsiasi da parte del consumatore.
Quindi il direct marketing è un processo che un’impresa, un’azienda, un’associazione deve pianificare ed eseguire utilizzando una serie di strumenti per poterlo mettere in opera.

Il direct Marketing, quindi non è l’email marketing ma quest’ultimo è uno degli strumenti per attuare il piano di marketing.

Oggi sempre più si parla di marketing relazionale, ma questo è proprio il fine ultimo di una moderna relazione con il cliente e questo è uno dei cardini del CRM (Customer Relationship Management).

Il Marketing Relazionale o anche 1-to-1 Marketing Relationship è l’evoluzione del direct marketing, una metodologia di marketing che piuttosto che indurre comportamenti nei nostri clienti, cerca di prevenirne le esigenze.

Leggi l'intero articolo su CRMNet.it oppure richiedilo a info@crmnet.it

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CRMNet.it News: The News of the CRM

CRMNet.it News: Le News del CRM

Pubblica gratuitamente le tue news e fai conoscere il tuo business a tutto il mondo del CRM.

Have you always wanted to know your business, describe your activities and to make known to the powers of your company? Nothing could be easier

CRMNet.it offers all this and much more! You can distinguish yourself and make yourself known in the arena of CRM, your business will be seen by thousands of people, all focused on finding information on Customer Relationship Management.

Publish news, use cases, white papers, and all that is important to grow your business.

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