Mercury Costume Greek

CRM - La fidelizzazione del cliente - Parte 4

customer relationship management to build customer loyalty - Part 3

This article is taken from the site www.pmi.it

As a CRM consists

As we have seen many CRM systems to oversee business processes and operational tools and decision support, this duality is also reflected in the components of CRM There are basically two:

• Operational CRM Analytical CRM

Let us briefly what are the characteristics of both processes: the first runs the activities of interaction with the client (provides data), the second is responsible for generating the information, the processing of the data integrated using business indicators in order to create new offers / products / services.

A system CRM sees the two components of balanced and integrated to form a continuous loop on every iteration able to provide information that may affect and improve business processes.

years is too often identified as the only CRM Operational CRM, able to automate processes, speed of responses, to increase sales: often these targets have been rejected because of the lack of an integrated CRM system.

For more information on all aspects of CRM, visit www.crmnet.it